We conducted user survey and received a total of 41 responses and analysed them
Barista (Mobile application)
Summary
Barista Coffee Company pioneered India’s coffee culture—but why hasn’t it embraced modern technology? This project envisions a concept app for Barista, enhancing scalability and delivering exceptional customer experiences right at their fingertips. Beyond just coffee, it aims to redefine food delivery and dining experiences, adding unique value for users. The case study dives deep into the app’s design, showcasing how diverse UX methods were employed to elevate the overall user journey and experience.
What challenges do customers encounter when visiting cafes or navigating food apps?
India’s food delivery market is booming, with a surge in food app usage. Yet, with countless restaurants and endless choices, users often spend excessive time on third-party apps comparing prices—only to face uncertainty about taste and dissatisfaction when delivered food fails to satisfy their cravings or match the irresistible vibe of enjoying quality dining moments.
An all in one cafe experience and food delivery application
The main objective here was to make the application intuitive for teenage and the adult users and create a USP for positioning the application in the huge food delivery market.
-
Barista had a very clear target audience, a target that needs an extremely easy and fast to use solution with great food experience.
-
The app look should be professional while also having a touch of fun and aesthetics which would distance itself from the normal food delivery app usage. Reliability was another key point.
-
Real images of food and reviews od costumers are a must.
-
Lots of fun sections for the food lovers to win offers and discounts for their next orders and discuss their food interests.
We followed an interactive process bringing the needs of the users at the forefront.
Empathise
User survey, Competitors analysis, Interviews and survey
Define
User persona, User journey, Problem statement
Ideate
User flow, Feature prioritisation, Information architecture
Design
Wireframe, Design system, High fidelity prototype
Kickoff with Empathy!
We conducted user survey and received a total of 41 responses and analysed them
Interviewing focused customers to understand...
How often, why, when, and how they order food online?
What motivates them to go to a cafe instead of ordering food online?
Why then would choose one food delivery service over another?
Their experience in one of the cafe and using one of the food delivery services.
How food allergies influence their ordering experience?
How they discover new restaurants and dishes?
How they order food in the app.
Areas they think competitors can improve on.
Time to Define Who We’re Designing For
We created two personas representing a broad user base, including professional corporate workers and students. Through the persona and journey mapping, we explored user details like goals, pain points, frustrations, influences, needs, expectations, and motivations. Additionally, we outlined basic user profiles for deeper insights.
Ideating Data Post Empathy & Define
We’ve crafted a user flow to map screen transitions and ensure every possible scenario is accounted for seamlessly.
The value proposition for this product highlights how we effectively ease customer pain points and deliver impactful solutions.
Competitive analysis
After identifying the competitors, we conducted a heuristic evaluation of the competitors’ end-to-end user experience keeping in mind our product’s goals.
Through this study our goal was to
-
Recognise how to enhance our market strategy
-
Understand competitor’s strengths and weaknesses
-
Get a competitive advantage over others in the sector
-
Find gaps in the user experience
Time for Creativity: Defining UI Rules
Creating the system required a holistic approach including niche researching, creating an impressive and friendly UI with focusing on how people interact with it.
Let’s make some mid-fidelity wireframe
It’s time to create some foundation to start making the final screens.
Final outcome
Once everything on place we have start creating the final screens. we have started with the onboarding flow. The onboarding process of Barista is fairly simple and standard. It is fast, fun, educational and keeps users engaged.
After onboarding flow we have made ‘Prebook a table’. This flow fulfils customers’ desire to get the table they want at restaurant and when they want it. The app lets user explore by categories the cuisine, bestsellers dishes, ans curated collections along with the primary aid of reservation. Taking it a step further, for a better dining experience and classier joints, we have introduced an option to select tables and preplan your menu so that you can enjoy your moment with your loved once without with your loved ones without worrying what to order.
Next will be ‘Dining at Barista’. we can’t reduce travel time, however we give our users the best information so that they can dine assured. After the reservation is made and the customers arrived, he/she can get seated in their reserved table (if reserved) or can get seated on the available table and scan the QR code for placing orders or to call the waiter - Yes! right from the app. Also, user can view live updates of their order from the moment they place it till moment it arrives on the table.
After the Dining at Barista, It’s time for ‘Barista Bliss’ - Sip your coffee, have your food and do it exceedingly well! Vive with us in your solitude as well as with your friends. Earn rewards and play game while you are waiting for your seat or order at the restaurant. Test you food knowledge too. Enjoy for our curated music playlists and enjoy food and quality time. Flaunt your food pictures, selfies and groupies on social media using filters from on Barista collections.
And the last on ‘Connect with your tribe’ - what can sustain motivation better than belonging to the tribe? Earlier you were just a coffee liver, but now you are the community that drives everything about coffee, food and life. Share from your coffee stories to foodie experiences. Post, like and comment to share your tale. My friend, it is time to seize the day!
Reflecting on What We Learned
Our journey has been wholesome and fulfilling...
With this application, we have tried to explore some different ideas to keep our users engaged with our platform, We tried visualising on various user scenarios to understand the requirements of the customers. Going through teh research, taking surveys, interviewing users we felt directing users’ attention would be one of our main focus, However, as we proceeded step by step through our project, we figured out that things are a bit more complicated than that and faced several challenges in the process. Fortunately, working closely with thr best team brought our the best solutions to each challenge. This project allowed us to bruh up and upgrade our designing skills, It was a great experience working on multiple projects at a time and a self-project amidst the real one. Since we three are currently working in different scenarios, with out design sensibility, we learnt how to collaborate to bring the best out of our knowledge.
Thank yoy for taking immense interest in our work...